↪ Trying to Recruit Gen Y Lawyers? Focus on Innovation and Lifestyle Rather than Tradition
The ABA Journal advises law firms to cater to young lawyers’ desires for lifestyle benefits in recruitment materials as a means to attract talent.
The question is, though, will law firms back up their rosy claims with any real substance? I doubt it. Law firms have a knack for paying lip service to young lawyers seeking a balanced life by purporting to offer a greater degree of work-life balance than other firms, but I have yet to hear of a firm that can really stand behind its marketing propaganda. It’s a sad fact that the practice of law is simply all-encompassing and incompatible with a truly flexible working arrangement. The notion of a “lifestyle firm” is really only an illusion.